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Founded on 9 December 2004 and approved by the General Administration of Press and Publication, the National Business Daily (NBD) is a nationwide Chinese financial and economic daily newspaper focusing on financial and economic news. As one of the three major comprehensive financial and economic dailies in China, NBD has a tremendous influence on business and investment communities across the country. Since its redesign in May 2008, NBD has become more focused on covering companies and sectors as well as news on investment and wealth management. Leveraging its strong editorial team led by award-winning reporters and editors, coupled with its news reporting ethics centering on the truth, courage to tell the truth and fidelity to the truth, NBD has published a series of major company and sector news, and reports on investment and wealth management, which have been highly valued by the economic business and investment communities and attracted close attention of the economic decision makers, listed companies, multinational financial institutions, industries, economics academia and other media outlets. As such, NBD has been hailed as the guardian of China’s socio-economy and capital markets.
NBD is printed five days per week. It now has news centres and printing offices in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou-Wuxi-Changzhou and Chengdu, which constitute key links of its nationwide circulation network. NBD’s core reader base comprises financial and investment professionals, corporate executives, policymakers, economic managers and researchers, and civil servants. Additionally, it is also widely read by high-net-worth individual investors.
NBD has a daily circulation volume of 500,000 copies. Assuming three readers per copy, each issue of the daily will have an influence on an average of 1.5 million people per day. NBD’s website (www.nbd.com.cn) has 500,000 unique visitors each day on average, and the total number of Internet users viewing reprinted NBD articles on authorised partner websites averages 18 million per day. Meanwhile, NBD has 22 million fans following its microblog and up to 1 million mobile device users viewing its digital content via mobile app, demonstrating the profound influence that a vibrant NBD has on the Chinese people.
NBD is committed to professionalism, authoritativeness, pragmatism, and viewer satisfaction. With its insightful news reporting and unique perspective, NBD offers great value for business and investment communities as a reliable news source. It has won many of the most celebrated awards including “Media with Best Investment Value in China for 2011-2012”, “Most Influential Industry Brand in China for 2011”, “Most Socially Responsible Financial and Economic Media in China for 2011”, “China Newspaper Advertising Value Ranking for 2010-2011 – Media with Best Growth Value”, “Media with Best Investment Value in China for 2009-2010”, “Fastest Growing Young and Upcoming Financial and Economic Media in China for 2008-2009”, “Most Influential Industrial Media in China for 2008” and “Media with Best Investment Value in China for 2008”.
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