We write in-depth articles about who is doing what in digital finance. We speak with executives in financial services, founders of technology businesses, product specialists at tech vendors, service providers, and with investors. Analysis of business models, covering financial institutions, technology companies, and their interactions.
We’re a finance B2B website but focused on the Information Revolution’s impact on the industry. We also have podcasts and we enjoy making short videos, which often run directly on LinkedIn or with partners/clients.
We have a global outlook from a Hong Kong base.
DigFin launched in March, 2017. As of summer 2019, we have 12,000 to 14,000 readers accessing our site per month. Of these, about 30% are from financial institutions, 30% are from technology companies, another 30% are from service providers, and 10% are from investors. Roughly 40% of our readership is based in Hong Kong, with another 20% in Singapore, about 20% in the U.S., and the remainder divided among other markets, particularly where English is mainstream.
Among financial institutions, we have a lot of C-suite readers, particularly in banking and asset & wealth management, along with insurance, capital markets and infrastructure companies (exchanges, etc). This part of our audience ranges from regional business MDs to COOs, CMOs, data/digital officers, and CTOs.
Tech companies can include startups, traditional finance-sector vendors, and Big Tech. They are in blockchain, artificial intelligence, digital and mobile banking, data analytics, cloud, and core banking systems.
Service providers include consultants, lawyers, accountants, PR professionals, associations. We also have regulators in there.
And then investors: family offices, venture capitalists, hedge funds and others investing in fintech companies or digital assets.
DigFin, founded by Jame DiBiasio. This guy. I’ve been a financial journalist since 1995. I was the founding editor of AsianInvestor and served as editorial director at Haymarket Financial Media.
Jame DiBiasio was the first journalist in Asia Pacific to ever be awarded for “Outstanding Contribution to Institutional Journalism” by the State Street Institutional Press Awards.
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