Gabriel Haines, Director Of Online Marketing at Gabriel Haines Media. Helping businesses develop, produce and execute high level content strategies.
Business is about branding. Having the "best" product is not what gets sales. Does McDonald's have the best french fry? Does Starbucks have the best coffee? No, but what they do have is trust. Massive amounts of trust.
That's what content is about. Giving people the opportunity to get to know you. Not to sell, not to persuade. Only to trust.
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