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While researching blockchain technologies and its possibilities, Luigi and Chris envisioned a new type of editorial system, where people (referred to as Voters) are incentivized to vote on the truthfulness of content. Both founders, spending the majority of their careers studying market behavior as practitioners and academics, quickly recognized that the wisdom of crowds and the shared economy can be used to assist in uncovering truth in content.
Proof is, at its most basic core, a market based platform using the wisdom of crowds, a shared economy, well designed incentives, applied microeconomic theories and a strong governance system to create a unique, inexpensive and scalable solution to solve society’s problem of untruthful content.
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